Acquisition ceiling
A modeled maximum purchase price intended to preserve a margin of safety relative to the domain’s modeled exits.
Brandable
A name valued primarily for memorability, sound, distinctiveness and naming potential rather than exact keyword meaning.
Buyer depth
The modeled breadth of plausible end users or investors for a name. It is not a count of verified willing buyers.
Comparable sale / comp
A completed domain sale used as evidence because the name is meaningfully similar in extension, class, length, terms or market context.
Exact-match domain
A domain that directly matches a product, service or search phrase, such as SolarPanels.com.
Geo-service domain
A location plus service or category, such as DenverRoofing.com, often suited to lead generation or local operators.
Investor / wholesale value
A range another domain investor might rationally pay while preserving room for resale.
Liquidity
How readily a domain might attract investor demand at a discount to end-user retail value. It is not a promised time-to-sale.
Make-offer floor
A pricing threshold below which the seller should reassess the reason to sell, based on the model and selling posture.
Naming power
How effectively the domain functions as a strong, memorable name independent of pure search keyword metrics.
Retail value
A modeled range for a relevant operating end user under ordinary patient-sale conditions.
Strategic buyer
An unusually strong-fit buyer for whom the domain has value beyond ordinary market comparables.
TLD
Top-level domain: the extension such as .com, .co, .ai or .org.