The .co tradeoff
A concise .co can be excellent when the word is strong enough, when the brand deliberately uses the extension, or when Colombia context is relevant. The main discount is usually liquidity and buyer preference relative to the equivalent .com.
Use extension-specific evidence
When the .com is developed or prohibitively expensive, a strong .co may still have operating value. For investors, demand a larger margin of safety because the wholesale exit is normally thinner.
Run the domain through the same framework
Extension quality is one factor among naming power, clarity, commercial intent, scarcity, build potential, liquidity and buyer depth.